NTV Beleza (W)

The club was founded as the women's team of Yomiuri SC (currently Tokyo Verdy) by Yomiuri Shimbun in 1981 and named Yomiuri SC Ladies Beleza. Its team name, "Beleza", is Portuguese for "beauty". It was a founding member of the Nadeshiko League (the Japan Women's Football League) in 1989 and is the only Japanese women's club to have never been relegated. In 1999, the club was transferred to Nippon Television and the club name was changed to NTV Beleza. In 2000, the team name was changed to Nippon TV Beleza. In September 2009, Nippon TV withdrew from management. However, the club signed a new contract for naming rights with Nippon TV, and since 2020 its name has been Nippon TV Tokyo Verdy Beleza. The team joined the WE League for the 2021-2022 season as a founding member.

• 1981: Founded as the women's team of Yomiuri Soccer Club, the predecessor of Tokyo Verdy, Yomiuri Soccer Club Women's Beleza. Participated in the Tokyo League Division 2. Initially, the team was created for female fans of Yomiuri Club with the aim of "getting closer to the players", but by providing full-scale coaching, the team aimed to popularise and improve women's football. In 1984, the team was promoted to the Tokyo League Division 1. The team has participated in the Empress's Cup All-Japan Women's Football Championship since the 5th tournament (1983).
• 1989: When the Japan Women's Football League was launched, the team participated as one of the founding members (6 clubs). They won the opening match against Shimizu FC Ladies (9 September). In this first season, they came second behind Shimizu FC Ladies.
• 1990: From the second season, Beleza won four consecutive championships, and with players such as Akemi Noda, Asako Takakura, Takako Tezuka, Shiho Onodera, and Nami Otake, they were always competitors for the championship in the season and the All-Japan Women's Football Championship.
• 1994: They signed a sponsorship contract with Seiyu and changed their name to Yomiuri Seiyu Beleza.
• 1998: The sponsorship contract with Seiyu was terminated and the name was changed to Yomiuri Beleza.
• 1999: The sponsor changed to NTV FC, a wholly owned subsidiary of Nippon Television Network Corporation. The name was changed to NTV Beleza.
• 2000: When Nippon Television Network changed its logo and introduced a new corporate identity to unify the abbreviation to "NTV", the team became NTV Beleza ( NTV FC became a joint venture with Inagi City and others in 2001). During this time, Beleza had not won the league since 1994, but the Nikko Securities Dream Ladies, who had won three consecutive league titles in 10th season in 1998, were disbanded at the end of the same year, and Prima Ham FC Kunoichi, who won the 11th season in 1999, was reorganised and downsized as Iga FC Kunoichi in 2000, which marked the so-called "winter period of women's football". In the 12th season, they won their first championship in seven years. They won the league three times in a row until the 2002 season.
• 2004: Homare Sawa, Eriko Arakawa, Yoe Sakai (who changed her name to Yoe Kato after her marriage in 2007), and Yayoi Kobayashi were selected for the Athens Olympics women's football team (Nadeshiko Japan), and played key roles in supporting the team.
• 2005: Naoko Kawakami transferred from Tasaki Perule FC. The team won the L-League for the first time in three years with an undefeated record of 18 wins and 3 draws in 21 matches, and also won the Sunny Country Okayama National Athletic Meet and the Empress's Cup All-Japan Women's Football Championship. This was the first time in the history of Japanese women's soccer that a single team had won a de facto triple crown without losing a single match. They also won the Nadeshiko Super Cup, held before the season, in a penalty shootout, making them the strongest club in the league with a "quadruple crown".
• 2006: The team suffered their first league defeat in two years in the final league match against Tasaki Perule, but won all three playoff matches to win consecutive championships. They became the first team to win the "100 Million Yen Tiara" that was created that year.
• 2007: They won their 10th league championship of the season, and also won the Nadeshiko Super Cup, Nadeshiko League Cup (established that year), and the 29th All-Japan Women's Football Championship, to achieve a "quadruple crown."
• 2008: With players called up to the Japan Women's National Team for the Beijing Olympics, the FIFA U-20 Women's World Cup, and the FIFA U-17 Women's World Cup, it was a difficult season with many injuries, but the team came together to win their fourth consecutive league championship and the 30th All-Japan Women's Football Championship.
• 21 October 2009: Nippon Television sold its shares in Nippon Television Football Club (later changing its name to Tokyo Verdy 1969 Football Club), which operated Beleza, to an outside company, and withdrew from managing the club. However, Nippon Television retained the naming rights to the team, and the team name remained "Nippon Television Beleza".
• 2010: Verdy was temporarily placed under J.League management after falling into a serious management crisis. The crisis was averted by the formation of a new management team with Buddy Planning Research Institute as the largest shareholder. However, further cost-cutting measures were taken, and Beleza, which won the league championship for the first time in two years that year, did not renew the contracts of professional players Homare Sawa and Shinobu Ohno, the season's top scorer. As a result, four players, including Chika Yukari and Chiaki Minamiyama, who were Nadeshiko members despite being amateur players, left Beleza and all transferred to INAC Kobe Leonessa, which had won the 32nd All-Japan Women's Football Championship that year and was managed by Kei Hoshikawa, who had been fired as Beleza manager in July 2010. In 2010, Yuki Nagasato transferred to an overseas league in January before the start of the season, and Rumi Utsugi in July, while Eriko Arakawa transferred to Urawa Red Diamonds Ladies in March, and Mai Nakaji retired after the season ended in December, meaning that many of Beleza's home-grown main players had left the club.
• 2011: Akemi Noda, who had been the new coach since November of the previous year, continued to lead the team, and the team was able to integrate veterans such as Nadeshiko Japan member Azusa Iwashimizu , Yayoi Kobayashi, and Kanako Ito with young forwards such as Mana Iwabuchi, Asano Nagasato, and Nanase Kiryu. Although the team missed out on consecutive league titles, they finished second behind INAC Kobe Leonessa. Iwashimizu was a key player in the team's first FIFA Women's World Cup victory in 2011 and their qualification for the main tournament in the London Olympics qualifiers, and she began to attract a lot of attention from the media. In October, Beleza signed a professional contract with Iwashimizu until January 2015, and Iwashimizu was assigned to the club production department in preparation for future participation in club management. Iwabuchi also played in the World Cup and Nagasato in the Olympic qualifiers, gaining experience that would help improve the team's strength. At the end of the year, in the 33rd All-Japan Women's Football Championship, they lost to Albirex Niigata Ladies in the semi-finals.
• 2012: On 9 September, they defeated INAC Kobe in the final of the Nadeshiko League Cup 2012 to win the tournament for the third time in a row. In November, they participated in the first International Women's Club Championship as League Cup winners and placed third in the tournament.
• 2015: On 1 January, they defeated Urawa in the Empress's Cup final to win their 11th championship in five years. They also won the Nadeshiko League for the first time since 2010.
• 2016: On 3 September, they defeated JEF United Chiba Ladies in the Nadeshiko League Cup final to win their first championship in four years. They also won their second consecutive Nadeshiko League championship.
• 2017: They won their third consecutive Nadeshiko League championship. In the Empress's Cup, they defeated Nojima Stella Kanagawa Sagamihara in the final to win their 12th championship in three tournaments.
• 2018: They won the Nadeshiko League for the fourth consecutive year and the Nadeshiko League Cup for the fifth time in two years. They also won the Empress's Cup the following year, defeating INAC Kobe in the final, achieving a triple crown of domestic titles.
• 2019: They won the Nadeshiko League for the fifth consecutive year, and the Nadeshiko League Cup for the sixth time in two consecutive years. They also won the Empress's Cup, beating Urawa Red Diamonds Ladies in the final, achieving a triple crown of domestic titles. They also won the AFC Women's Club Championship, achieving a quadruple title in the year.
• 2020: They won the Empress's Cup for the third consecutive year. They announced that they would change their team name to Nippon TV Tokyo Verdy Beleza and have a new team emblem. On 15 October, they were approved to join the new WE League, which would be launched in 2021.
• 2021-22 season: They lost to Urawa at home in the opening game of the WE League, and lost to Chiba L in the quarterfinals of the Empress's Cup, missing out on their fourth consecutive Empress's Cup victory, and finished without a title for the first time in eight years.
• 2022–23 season: In the WE League Cup final, they were trailing 3-0 to Urawa and lost 2-4 on penalties, finishing as runners-up, but defeated INAC Kobe 4-0 in the Empress's Cup final to win their 16th title in two tournaments.
• In the 2024-25 season, they beat JEF United Chiba 3-0 on the last day of the season. In the WE League, that made them tied with INAC Kobe Leonessa on points and superior on goal difference, thus causing them to win the league for the first time since its inception in 2021.